Our audits leverage decades of academic research and industry best practices
Our proprietary strategic architecture is an AI-engineered framework designed specifically for PR Strategy Auditing. It synthesizes global best-practice principles from more than 77 international PR schools, theories, and frameworks into a unified, adaptive, and predictive model.
Every PR Strategic Audit Report is vetted against 77+ established frameworks organized into 13 categories. The AI automatically selects the 15-20 most relevant frameworks based on your company's industry, goals, and target markets.
Classic academic theories that define modern public relations practice, from communication models to stakeholder engagement strategies.
Assess organizational communication maturity from one-way broadcast to genuine two-way dialogue
Evaluate strategic management role of PR in organizational effectiveness and leadership
Segment audiences by problem recognition, constraint awareness, and involvement level
Analyze how media shapes public priorities and issue salience
Design message frames that shape perception and interpretation
Map and prioritize all stakeholder groups systematically
Build genuine two-way relationship strategies with key publics
Apply feedback loops and environmental scanning methodologies
Psychological and behavioral science principles for influencing attitudes and driving action through strategic communication.
Design choice architecture for behavior change without mandates or force
Craft compelling stories that change attitudes through emotional immersion
Route messages via logical reasoning or emotional appeal based on audience engagement
Position messages within audience latitude of acceptance for maximum influence
Design mutual value exchange in stakeholder relationships
Evidence-based frameworks for protecting and restoring reputation during organizational crises and reputation threats.
Select appropriate defense strategy: denial, evasion, offense reduction, corrective action, or mortification
Match response strategy to crisis type and attribution of responsibility
Focus on learning and stakeholder relationship building post-crisis
Craft effective, authentic public apologies with appropriate rhetorical strategies
Manage causal attributions of blame and organizational responsibility
Prepare for unpredictable crisis escalation patterns and cascading effects
Map crisis evolution across stakeholder networks and communication stages
Navigate pre-crisis preparation, acute response, chronic management, and resolution phases
Industry gold standards for measuring PR effectiveness, demonstrating ROI, and proving business impact with valid metrics.
Focus on outcomes and measurable business impact, not just communication outputs
Enforce valid, ethical KPIs while eliminating vanity metrics and misleading measurements
Structure integrated strategy across paid, earned, shared, and owned media channels
Apply purpose, research, implementation, measurement, and evaluation methodology
Execute reach, activation, conversion, and engagement measurement frameworks
Ethics codes and professional standards from leading global PR associations and industry organizations.
Ensure advocacy, honesty, expertise, independence, loyalty, and fairness in all communications
Apply international chartered institute best practices for PR strategy development
Build authentic corporate character and transparent leadership communication
Uphold global professional ethics and responsible communication practices
Apply international competency standards for PR professionals and communications leaders
Align PR strategy with organizational purpose, values, and societal contribution
Commit to authentic communications and ethical influence in all stakeholder interactions
Global sustainability reporting frameworks, ESG disclosure standards, and responsible business conduct guidelines.
Report material ESG impacts using internationally recognized sustainability disclosure frameworks
Disclosure of financially material sustainability information by industry sector
Align operations with universal principles on human rights, labor, environment, and anti-corruption
Report consistent, comparable metrics on environmental, social, and governance performance
Guidance on organizational social responsibility and governance best practices
International guidelines for responsible business conduct by multinational enterprises
Modern frameworks for digital reputation management, social media strategy, and online brand engagement.
Structure owned, earned, and paid social media strategies with clear engagement tiers
Monitor and measure digital reputation and brand health across online channels
Build momentum through attract, engage, and delight customer experience strategies
Track cross-channel campaign effectiveness and media impact attribution
Assess organizational digital transformation progress and capabilities
Quantitative frameworks for measuring corporate reputation, brand trust, and stakeholder perceptions.
Track trust in institutions and brands across global markets and stakeholder segments
Measure reputation across products, innovation, workplace, governance, citizenship, leadership, and performance
Value brand equity and reputation impact on financial performance
Comprehensive environmental scanning and organizational assessment methodologies for strategic planning.
Scan political, economic, social, technological, legal, and environmental factors impacting communications
Audit strategy, structure, systems, skills, staff, style, and shared values alignment
Map customers, suppliers, complementors, and competitors in the value network
Analyze interests, options, legitimacy, communication, relationships, alternatives, and commitments
Communication frameworks for managing organizational transformation and building employee advocacy.
Guide transformation communication through structured change implementation stages
Manage communication during unfreezing, changing, and refreezing organizational states
Build internal brand engagement and activate employees as brand ambassadors
Develop leader communication effectiveness and executive presence
Drive awareness, desire, knowledge, ability, and reinforcement for change initiatives
Align organizational culture with mission through strategic internal communication
Criteria from leading global PR and marketing effectiveness awards programs and industry benchmarks.
Apply creativity combined with measurable business impact criteria
Demonstrate measurable, quantifiable business results from communication campaigns
Apply insights from award-winning case studies in crisis and purpose-driven communications
Meet international standards for campaign planning, execution, and evaluation
Prove sustained brand building and long-term business value from PR programs
Regional data privacy laws, operational resilience standards, and AI ethics frameworks for compliant communication.
Ensure compliance with regional data protection requirements and privacy regulations
Meet FinTech and financial services IT risk and operational resilience requirements
Scan for AI bias, transparency gaps, and misinformation risks in automated communications
Apply public sector communication evaluation frameworks and standards
Cutting-edge research and emerging best practices from leading academic institutions and think tanks.
Uphold transparency and truthfulness in public communication practices
Apply cutting-edge industry insights from leading research and intelligence firms
Apply university research frameworks on communication leadership and management
Understand power structures and influence mechanisms in modern media ecosystems
Navigate ethical challenges in digital communication and online discourse
Apply annual insights from global PR research and professional associations
All frameworks work together to provide comprehensive analysis of your PR strategy from every angle: foundational theory, behavioral science, crisis management, measurement, ethics, sustainability, digital innovation, reputation monitoring, strategic diagnosis, organizational change, industry benchmarks, regulatory compliance, and cutting-edge academic research.
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